ZeroMove more by deciding less
Science-informed, no-shame writing on why exercise feels hard — and how to design the friction out of it. Two new articles a week.
Training smartTrain With Your Energy, Not Against It
Rigid plans ignore how you feel. Matching your workout to your daily energy is how you stay consistent.
Getting startedNo Gym, No Equipment: Movement for a Busy Workday
You don’t need a gym or gear to stay active around a packed schedule. A realistic movement approach for busy professionals.
Behavioural scienceWhy Fitness Apps Make You Feel Worse (and Quit)
Streaks, guilt and red numbers are why you quit your last fitness app. The behavioural science of no-shame design.
Training smartThe 10-Minute Rule: Why Short Workouts Actually Work
Tiny workouts often beat long ones. The science of exercise snacking, and why consistency wins.
Pillar · Getting startedHow to Exercise When You Have No Time, Energy, or Motivation
A realistic, no-shame guide to starting exercise when you’re busy, drained, and have tried before. Built for real life, not gym rats.
Pillar · Behavioural scienceThe Decision-Fatigue Theory of Why You Don’t Work Out
The real reason you skip workouts is decision fatigue, not willpower. The science behind it, and how to design it out of your day.
Desk-Bound and Stiff? Micro-Movements That Help
Sitting all day leaves you stiff and achy. Simple micro-movements for WFH and office workers that fit between tasks.
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